Hello, I am Maya!
A passionate graphic designer dedicated to transforming ideas into compelling visual narratives. Step into my world where pixels dance, colours harmonise, and concepts come to life.
Welcome to my creative sanctuary! I'm Maya, a seasoned Senior Graphic Designer with a passion for shaping brand identities and crafting visually stunning narratives. With 15 years of experience in the ever-evolving realm of design, I bring a wealth of expertise and a keen eye for innovation to every project.
I invite you to explore the intersection of art and strategy through my work. If you're seeking a seasoned collaborator who understands the language of design and is ready to bring your vision to life, let's embark on a creative journey together.
Design Focuses
Branding
Branding & Identity Design.
Logo Design.
Styleguides.
Corporate Communication.
Stationery.
Print
Packaging.
Advertisements.
Brochures and Flyers.
Annual Reports.
Event Collateral.
Point Of Sale.
Digital
Social Media Graphics.
Digital Advertising.
Email Marketing Design.
Digital Publications.
Manicare Salon Range
Designing the assets for the new range of elevated skincare products in the Manicare Salon collection
involved a comprehensive approach, spanning from the meticulous creation of sophisticated packaging
and alluring catalogue advertisements to strategic press releases, hands-on direction of photoshoots and the
crafting of engaging social media assets. This integrated design strategy aimed to present a seamless and
captivating visual narrative, ensuring the successful launch and resonance of the elevated
skincare line within the esteemed Manicare Salon range.
PACKAGING
CATALOGUE AD
PRESS RELEASE
DIRECTING/STYLING PHOTOSHOOT
WEBSITE CYCLERS
GOOGLE PMAX
Glam By Manicare Xpress Range
In shaping the Glam Xpress Lash Range, my creative journey unfolded from conceiving a distinctive sub-category
logo to crafting all-encompassing assets, spanning intricate packaging, compelling advertising materials, POS
and engaging digital assets. This holistic design approach aimed not only to visually captivate but also to
narrate a cohesive story that resonates across every touchpoint of the Glam Xpress Lash experience.
PACKAGING FOR FULL RANGE
COUNTER UNIT DISPLAY
WOBBLER
CWH MREC
POSTER
FLYER
PRESS RELEASE
TRADE PRESENTER
CATALOGUE ADS
Cosmetica By Manicare Kits
In curating the assets for Cosmetica by Manicare's beauty and skincare kits, I seamlessly integrated branding,
packaging, and digital elements, while also overseeing the creative direction of a captivating photoshoot.
This comprehensive approach aimed to evoke a harmonious visual narrative, ensuring that every facet of the
product experience, from the shelf allure to the online presence, reflects the essence of Cosmetica by Manicare.
PACKAGING FOR FULL RANGE
DIRECTED PHOTOSHOOT TO USE FOR SOCIAL TILES
MODEL SELECTION/BRIEFING PHOTOSHOOT
ANIMATED WEBSITE CYCLER
Glam By Manicare - Glam Ready Nails
Crafting the visual identity for the Glam Ready Nails range involved a multifaceted design journey, from
conceiving a distinct sub-category logo to meticulously designing packaging, creating compelling advertising
materials, and providing creative direction for an impactful photoshoot. This holistic approach aimed to capture
the essence of glamour, ensuring a seamless and enticing presentation across every facet of Glam Ready Nails.
PACKAGING
CATALOGUE ADVERTISING
SOCIAL TILES
DIRECTING PHOTOSHOOT
TRADE PRESENTER
GIF CYCLER
Lady Jayne Rebranding
Embarking on the redesign and rebranding of the entire Lady Jayne range, I along with the team transformed
every facet of the brand, from revitalising packaging aesthetics to crafting compelling advertising materials and
revamping the website look and feel. This comprehensive design overhaul aimed to infuse a fresh and cohesive
visual identity, ensuring that every touchpoint resonates seamlessly with Lady Jayne's essence, capturing the
hearts of both loyal and new customers alike.
OLD DESIGN
NEW DESIGN - PACKAGING (OVER 125 SKUS)
CATALOGUE ADS
WEBSITE UPDATES
WEBSITE BANNER
Glam By Manicare Pro Magnetising Range
Leading the design efforts for Glam By Manicare Pro's pioneering magnetising range was an exhilarating journey.
As the first to introduce magnetic lashes and eyeliner to the Australian market, my role extended to enhancing this
innovation in 2023 with the launch of the second-generation magnetising range. From refining print aesthetics to
creating compelling digital assets, my contribution also involved directing on-site videos tailored for social media platforms.
This holistic approach aimed to not only visually captivate but also to effectively communicate the evolution and
excellence of this cutting-edge beauty technology.
PACKAGING + SOCIAL TILES
PRESS RELEASE
DIRECTING VIDEOSHOOT
ANIMATED WEBSITE CYCLER
POS - COUNTER UNIT
Reach out if you want to create impactful graphic design together.
@maya.boulos.design
Phone
0423430477
mayajboulos@gmail.com